Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria? However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. Who can get verified on Instagram?Īnyone can request a verified badge on Instagram.

In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience. That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. They’re rare, and exclusivity lends a certain amount of prestige-which may or may not translate to better engagement. Source: easy to see why verification badges are also a coveted status symbol. They’re easy to spot in search results and on profiles, and they convey authority. These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are. You’ve probably seen plenty of verification badges around. Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

Owly just a little blue